New News. 

“They’re given no opportunity” How Western Sydney Ad School is driving diversity in the industry

January 11, 2024

Industry Q&A: Western Sydney Ad School Founders.

February 15, 2023


February 9, 2022

Western Sydney Ad School aims to bring a much broader range of people and cultures into advertising.

October 13, 2021

Sydney Ad Agencies Offer Internships To WSAS Students

July 16, 2021

Western Sydney Ad School partners with Trinity P3 to offer their students a mentoring program for free.

August 3, 2020

Western Sydney Ad School Dials Up Earned Creative With We Are Different

July 29, 2020

Western Sydney Ad School Postpones Semester

March 27, 2020

Changing The Ratio

October 25, 2019

We are pleased to announce that B&T magazine and their “changing the ratio’ movement are giving us an incredible amount of support with an ongoing collaboration.

Changing the Ratio brings the Australian ad industry together to overcome biases (gender, cultural, age, disability and more) and create a better communications industry which leads to more effective and innovative work. the 2020 conference is due to launch in December, to find out more please visit:

First Semester

September 27, 2019

We are happy to announce the very first semester will start from 6pm to 9pm on November 14.

There is still time to enrol for this semester and the next one starting in February.

Let’s do this.

Campaign Brief Article

September 13, 2019

From Campaign Brief:

"Western Sydney Ad School is the brainchild of Australian advertising legends Rocky Ranallo (right) and Matt Smith (centre). Based in Parramatta, the school’s mission is to offer an advertising course that’s affordable and more accessible to creative people who wouldn’t normally consider an advertising career. The first twelve week semester launches later this month."

Says Ranallo: “I just think there’s a whole lot of good talent out west that the industry is missing out on because of the high cost of most advertising schools. If you come from the Eastern Suburbs or have a dad or mum in the business you get a leg up. I want to give those disadvantaged kids a chance to build a book of ads so they can get a job. Simple as that.”

Read more:


September 6, 2019

We are happy to announce that 2 Sydney agencies have offered internships to our top 2 students.

We'd like to thank Simon Lee at The Hallway

and George Betsis at WECOLLECTIVE for their support.

It is such a great thing for them to do.

Find out more.