“I was lucky enough to have Rocky as my creative mentor after I finished AWARD School. Rocky always gave helpful feedback and guidance across everything from ideas to art direction. I am still to this day, inspired by the simplicity of his thinking and his brilliant ideas”
Julie Matthews.
Creative Director. OMD Create Advertising at OMD Australia.
“When I started AWARD School many years ago, it seemed like creativity was a hit and miss affair. But Rocky showed me that, like many things, it’s a craft. Although he made it look easy, he also had the patience to pass on what he knew. If you get the chance to learn from him, I can’t think of a better foundation for building an advertising career.”
Hamish Stewart.
Executive Creative Director/ Strategic Leader.
“Years ago I was a naive little writer wannabe, a sponge for all things in Adland. My AWARD class had just been taught “the formula’ for writing ads by some junior team, long since forgotten. It was complete nonsense of course. When we got to The Campaign Palace a genuine star of the business named Rocky Ranallo put us all straight. He was gentle, decisive (and right)”
Rob Morrison.
Executive Creative Director. Ogilvy Advertising.
“Rocky is a legend of advertising in Australia. His wealth of experience has always astounded me… with so few original ideas left , Rocky generated many great campaigns. Thank you Rocky… your positive, humorous, easy-going attitude inspired many including yours truly, to always have a go and smile along the way.”
Janet Demel.
Production Manager. Winc Australia
“Back in the good old days, I had the pleasure of having Rocky as my AWARD School tutor. He was an excellent mentor, insightful and inspiring. Rocky cut to the heart of the creative ideas without bruising our tender young egos. Always a legend.”
Kylie Suttor.
Creative Director. The Pure Agency.
“Rocky molded me from a kid from regional Queensland into a kid from regional Queensland who could write an ad. His lessons as a mentor and teacher have been an invaluable foundational building block in my 10+ year career as an Advertising Creative. Despite the ever changing face of our industry, I still draw on that same advice he gave in my formative years at BWM.”
Matt Ennis.
Creative Director. Host/Havas
“When I was first trying to get my first job in creative, FBI Recruitment gave me Matt’s details and encouraged me to contact him. So I did. I was 23 and living in Newcastle, so I got the train down to Sydney for the meeting. I showed him a bunch of (pretty average) ideas I had drawn up. He was super nice & encouraging and reassured me that my ideas weren't completely terrible. So, thank you Matt. It probably was nothing to you at the time. But, as someone with zero experience, it meant a lot to me.”
